E-Commerce And Consumer Protection In Emerging Markets: Challenges And Opportunities In Indian Market
- Indian Journal of Law and Legal Research
- Feb 25
- 1 min read
Riya Banerjee, Assistant Professor, Department of Law, JIS University, Kolkata, W.B.
Debosmita Sen, LLM (Corporate), JIS University, Kolkata, W.B.
ABSTRACT
The explosive growth of e-commerce in developing countries has transformed the way customers engage with brands since it provides unparalleled ease of use and accessibility. This paper examines the intricate connection between e-commerce and consumer protection in the context of the quickly developing Indian industry. The spectacular expansion of the Indian e-commerce industry in recent years can be attributed to a number of factors, including rising internet penetration, smartphone usage, and an expanding middle class with more purchasing power. Strong consumer protection laws must be put in place if the industry is to continue growing over the long run and continue to gain trust. This study aims to identify the key problems that Indian e-commerce clients face and look into potential solutions in order to increase consumer safety. Furthermore, the research will examine the efficacy of the existing regulatory framework, which oversees e-commerce in India and includes the Information Technology Act of 2000 and the Consumer Protection Act of 2019, in adapting to evolving concerns. Additionally, the study will look at how self-regulatory initiatives and industry standards encourage moral business conduct among e-commerce enterprises. The rights and interests of consumers are put at risk by this regulatory gap, which encourages misunderstanding and online frauds. Therefore, this research is going to discuss the challenges as well as opportunities in the Indian market.
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